West Coast’s rebrand has taken a significant and creative step forward, with a new, re-worked club song released that features a powerful tribute to the Eagles’ indigenous heritage. The club says that will continue through 2020 and beyond.A NOTE ABOUT RELEVANT ADVERTISING: We collect information about the content (including ads) you use across this site and use it to make both advertising and content more relevant to you on our network and other sites. It’s been written, composed and produced by Birds of Tokyo’s Ian Berney, while the band’s lead singer Ian Kenny has been recorded singing the melody.The move comes after Eagles fans indicated they wanted a more “catchy” tune to sing along to.In the updated version, the lyrics of the song’s 33-year-old chorus haven’t changed, however two fresh verses have been added in to “capture the imagination of this current generation of West Coast Eagles players”, according to Berney.The most powerful difference is the song’s introduction, which features a didgeridoo and clapsticks – an AFL club song first – to recognise the club’s “great indigenous heritage”, according to brand and strategy consultant Stephen Wells.“When we looked at it, there’s no one really grabbing hold of that indigenous culture and bringing that into their brand — and we want to do that,” Wells told the club’s website.The new song will be played as the team enters the field during the 2020 season and after each victory. I’m finding that really exciting.”Eagles chief executive Trevor Nisbett said it was the appropriate time to review the club song.“The song has been with us for 33 years and there has been a couple of iterations, but it’s just the right time,” he said.“We’ve moved to a new stadium, we have moved to new premises and we just thought it was important to get the song looked at.“The player feedback has been very strong to try something different. Hey Eagles, hey Eagles, hey Eagles, hey Eagles We're flying high, we're flying high We're flying high, we're flying high We're the Eagles, the West Coast Eagles After a tweak of logo and club colours in 2017, a move to Optus Stadium in 2018 and a shift of training bases in 2019, the Eagles on Tuesday released an updated version of the club song. Picture: Quinn Rooney The Eagles have released an updated club song. This is also known as Online Behavioural Advertising. Picture: Daniel CarsonThe didgeridoo features prominently at the start of West Coast's song.The Eagles will be hoping their new song gets sung a lot this season. As much as it’s a bit of the same, it is a different feel and it’s quite creative and we’re really pleased with it.”As part of the rebrand, Eagles players unveiled a pre-song chant after winning games in 2019. Fans will hear it played for the first time at a venue when the club’s AFLW team debuts against Collingwood at Victoria Park on February 9.“It’s just feeling so rich and so big and so Australian and so WA,” Kenny told the club’s website.“The didgeridoo, for me, is really setting off the track.

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