Sales of perceived naturally healthier products also continued to grow, with both fruit/herbal teas and green tea recording ongoing volume growth despite their higher unit prices, as more affluent consumers remained undeterred in their quest to find more exotic flavours or products that they perceived to offer them greater specific value such as functionality.Nestlé South Africa (Pty) Ltd retained its convincing lead of hot drinks in 2019, despite intensifying competition towards the end of the review period as private label and smaller players looked to gain consumers’ attention with competitive prices or differentiated health-positioned products. South African cuisine has more than its fair share of delicious desserts, including koeksisters (syrup-infused plaits of deep-fried dough) and hertzoggies (jam-filled cookies topped with coconut). The latter was driven by ongoing inflation, and price rises, primarily in tea, for several reasons. Energy drinks are a fast growing segment of the South Africa's soft drink market. Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. Chill Beverages International released its “Double shot guarana” promotional campaign to drive the message of its brand Score being complementary to a high impact lifestyle, using a number of well-known soccer stars.Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.If you're in the Sports and Energy Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.This industry report originates from Passport, our Interested in more insights? Subscribe to our content!Request a complimentary demonstration of our award-winning market research today.© 2020 Euromonitor is privately owned & trademarked.© 2020 Euromonitor is privately owned & trademarked. GB: 239-2559-40 Registered in England No. While the latter held marginal value share overall, they continued to record strong growth in 2019.Smaller players continued to gain traction within energy drinks as consumers gravitated towards more affordable products. Therefore, brands such as Score from Chill Beverages International (Pty) Ltd and the newly launched Refreshh will continue to attract consumers with lower disposable incomes.Increased social media engagement and influencer marketing has become a key strategy with which to promote energy drinks in South Africa, targeting the busy millennial demographic. Malva pudding is probably the most popular across all cultures, though, and can be found on the menu of most South African restaurants. Leading energy drinks brand Red Bull continues to dominate this differentiation strategy due to high consumer recognition.Energy drinks are increasingly becoming a lifestyle product, particularly as a greater proportion of the population moves towards urban areas, and are therefore viewed as a suitable product that is complementary to busy lifestyles, offering an energy boost when needed.
Hot drinks in South Africa experienced a marginal improvement in overall retail volume sales in 2019, while current value sales continued to record impressive growth. South Africa has been highlighted as the worst country in the world for drunk driving, where as much as 58% of deaths on SA roads can be attributed to alcohol consumption. VAT No. While the unit price of tea, in particular black tea and other tea, is predicted to continue to rise, the rate of growth will be more stable, as an improved economic performance and predicted lowering importation costs for black tea will be supported by a strengthening Rand.Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.If you're in the Hot Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.When you purchase this report, you also get the data and the content from these category reports in South Africa for free:Interested in more insights? 1040587 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019 Retail Sales of Hot Drinks by Category: Volume 2014-2019 Retail Sales of Hot Drinks by Category: Value 2014-2019 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019 Total Sales of Hot Drinks by Category: Total Volume 2014-2019 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024 Retail Sales of Coffee by Category: Volume 2014-2019 Retail Sales of Coffee by Category: Value 2014-2019 Retail Sales of Coffee by Category: % Volume Growth 2014-2019 Retail Sales of Coffee by Category: % Value Growth 2014-2019 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019 NBO Company Shares of Coffee: % Retail Value 2015-2019 LBN Brand Shares of Coffee: % Retail Value 2016-2019 Forecast Retail Sales of Coffee by Category: Volume 2019-2024 Forecast Retail Sales of Coffee by Category: Value 2019-2024 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019 Retail Sales of Other Hot Drinks by Category: Value 2014-2019 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024 Retail Sales of Tea by Category: % Volume Growth 2014-2019 Retail Sales of Tea by Category: % Value Growth 2014-2019 NBO Company Shares of Tea: % Retail Value 2015-2019 Forecast Retail Sales of Tea by Category: Volume 2019-2024 Forecast Retail Sales of Tea by Category: Value 2019-2024 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024 The …
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